BECOME BETTER AT SELLING SIMPLY BY BECOMING SMARTER AT IT Are you in sales? Are you looking for ideas to help you sell more? Are you interested in learning to sell more eciently? Every chapter of The Smart Selling Book contains at least one big idea to help you sell more eectively and more eciently. Find the ideas. Think of how they apply to your own sales world – think of how they can work for you and your customer, and then apply them. Using examples and graphic illustrations to bring the various concepts to life, Mark Edwards presents a series of ‘essential concepts’ for those who seek to succeed by selling smarter – rather than harder.