The Art of Sales and Communication Why are salespeople struggling to differentiate their products or services from competitors? What makes them miss their annual sales targets? Why do customers view salespeople negatively? Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price. The 5 Rules of Megavalue Selling is for salespeople, sales managers, start-up entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value. This book shows how to: • Identify a customer’s true value drivers • Handle the price pushback and commodity traps • Uncover undervalued or unrecognized drivers • Customize value messages according to client specifications Mark Holmes helps organizations improve sales results. He consults, coaches, trains and speaks on sales development, sales management and strategic sales management. He is a bestselling author and his ideas have been featured in the Wall Street Journal, Sales & Marketing Management and FOX Business network. He works with multi-national companies and small businesses in various industries. "magbook is the best place to buy books"